Catalyzing
creativITY &
COLLABORATION

BIO

My background was initially design centred, studying graphic design at the turn of the millennium, and as I progressed my skills I found interest in web development and the technologies that underly it . In the early days of the internet I began to learn HTML and CSS so that I could build my own creations on the internet to this day. I began to work with the Wordpress content management system, one of the more popular platforms for web development on the internet and for years I have relied on the Wordpress eco-system to bring solutions to my clients.

ENTER AI

Thanks to the advent of AI and automation made possible with products like ChatGPT, Claude, Gemini, midjourney, flux and others, many of the day to day things I struggled with as a graphic designer and web developer have become much more efficient and manageable.


Stock imagery has for the most part become obsolete due to generative AI’s like Midjourney and Flux. We can now conjure high quality images in minutes from a simple prompt describing our scene. They of course do have their limitations, but in many cases, using these tools often saves hours that could have spent scouring a stock image site for just the perfect scene.


I was never much of a writer, but now , I can get a massive head start on a piece of writing by simply speaking a stream of consciousness to my AI assistant and quickly it can begin to structure and refine at speeds I couldn’t have fathomed even a few short years ago.

When it comes to coding, this is where the largest gains in productivity have been. I used to stay away from projects with advanced functionality, for simplicity sake, and if I had to, I would delegate to developers which was an added layer of complexity and often a huge cost. The state of LLM’s have changed this for me, I will only reach out to an external developer in extremely technically challenging situations. Because of my exposure to the coding world through my years as a web developer, I know enough of the terminology to command and direct an AI coder with powerful results. All I have to do is say the magick words, informed by a touch of personal knowledge and expertise and I can guide an AI to conjure functioning modules for websites in a fraction of the time it used to take.

The potential today of what a single person can achieve
with the help of even todays generative artificial intelligence
when applied correctly is immense.

This power must be cultivated responsibly.